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Public relations for CBD oil

The medical use of marijuana is seen as a very taboo subject, not only by the public, but also by governments and other organisations. Companies are trying hard to improve public relations on the subject, but they are struggling. When most people hear the words ‘cannabis’ or ‘marijuana’, the first thing they think of is the illegal side of the plant- people getting ‘high’ from smoking the drug or eating ‘funny brownies’. Then they think of all the other unpleasant things that come with it, such as, the sale of the drug being used to fund crime and terrorism, the side effects of the drug and, the increased risk of users progressing to harder drugs.

Then you have the media reporting on the ‘controversial use of marijuana for medical purposes’, or people ‘self-medicating’ with cannabis. They do report some of the benefits of medical marijuana, but they nearly always fail to distinguish the difference between medical marijuana and the illegal drug. When reporting about someone who uses medical marijuana to treat their arthritis, for example, they never point out that, in most cases, person does not smoke the drug, or that what they are taking is from the same plant but contains very different substances to cannabis that is smoked for recreation. They, almost intentionally it seems, let the viewer, listener, reader, assume that these people are smoking cannabis to relieve the symptoms of whatever ails them. This is a public relations nightmare and is simply not the case. The prejudice that is left to develop is holding back the wide-spread legalisation of a legitimate treatment that has been proven to help sufferers of a huge verity of afflictions.

The information that most people are missing when they are told about the use of medical marijuana is, it is not normally smoked [a ridiculous notion for delivering something beneficial to the body anyway] and it is not the same chemical. Users are not trying to get ‘high’. The substance in a joint of cannabis is called THC. It is psycho-active and responsible for the changes in behaviour observed in someone smoking cannabis. THC has a profound affect on the brain, usually causing the user to feel extremely relaxed, lose inhibitions, suffer reduced and slowed cognitive function & reactions among other effects. Medical marijuana however, is usually found in oil form, specifically called CBD oil. CBD oil contains only a trace amount [if any] of THC and so, does not get you high. Whereas marijuana plants have been cultivated to product large amounts of THC in the flower buds, CBD is found in the stems of the un-altered hemp plant and affect the brain and body very differently.

In some respects, CBD could be said to be the exact opposite of THC. It is not psycho-active and has been proven to sharpen one’s focus, improve concentration and memory, reduce anxiety and help treat other mental illnesses. These are just some of CBD oil benefits that companies who are making CBD oil want to promote. To do this, they are using public relations companies that have been founded for the specific purpose of improving public relations between CBD oil companies, governments, medical practitioners and the general-public. CBD oil public relation companies are eager ingrain a distinction between CBD oil and traditional cannabis in the minds of the public and governing bodies around the world. They are trying to pave the way for this potential wonder-drug to become universally accepted and to remove the stigma that still surrounds it.

With CBD oil public relations companies working hard to undo ignorant views on the subject, hopefully, with the right education, we will start to see CBD oil benefits reaching the people who need it most.

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